Veteran Horse Racing Gaming Exec Joins Game of Silks as President and Chief Operating Officer to Gear for Hyper Growth

Ron Luniewski brings decades of business growth experience to a Silks team poised to scale up operations in 2023

BOCA RATON, Fla.–(BUSINESS WIRE)–Game of Silks (“Silks”), the first metaverse that mirrors the real world of thoroughbred horse racing, has added Ron Luniewski, a sports, gaming, and entertainment veteran with a proven track record of success and growth, to its executive suite.

Luniewski joins Silks from the gaming world where he established a reputation as a builder, leveraging emerging technology to initiate hyper growth for companies and lead them successfully through massive expansion. Prior to joining the Silks team, Luniewski transformed Xpressbet from a small regional phone operation with 15 employees to a multi-platform juggernaut generating more than $300M in annual revenue and growing the team up to 150 employees by the end of his tenure. Before that, Luniewski was a pioneer in expanding access to horse racing early on, leading the first ever legal online horse gambling website,, as Chief Executive Officer from 1996 to 2002, kickstarting what is now a $7 Billion enterprise.

“Throughout my career, I have looked for ways to employ innovative technology to grow the sport of horse racing, so I was immediately inspired when I came across Game of Silks,” said Luniewski. “Silks is a revolutionary platform that can fundamentally change horse racing by giving a whole new class of fan the ability to participate in this sport. Major players in racing, like the New York Racing Association (NYRA), have already hitched their wagon to Game of Silks, having seen its potential. We’re excited to establish additional partnerships with the racing community as we advance.”

Despite the current bear market, the Silks executive team continues to expand to meet demand. Game of Silks, the fasting growing metaverse sports game in the space, added Srini Vasan, former DraftKings Vice President of Engineering, in April as the platform’s Chief Technology Officer. Additionally, Silks has secured landmark partnerships and agreements with horseracing titans NYRA, Fox Sports and The Jockey Club while also distributing record-breaking payouts to owners of Silks Horses.

“With the first Game of Silks racing season in full swing, our business is looking to scale rapidly to new users and showcase what’s possible when you marry the timeless tradition of horse racing with blockchain technology,” said Dan Nissanoff, CEO and co-founder of Silks. “Ron’s experience growing successful companies from start-up status to IPO, adapting and implementing new technology, and his deep industry connections to the global horse racing community are invaluable in any market.”

Silks utilizes a blockchain-enabled metaverse and a derivative model to create digital twins of each year’s crop of registered thoroughbred yearlings.. These NFTs track the bloodlines, training progress, and racing performance of their real-world counterparts; owners of Silks Horses are rewarded as their real-life counterparts win races and breed offspring. Today, Silks is a Top 10 global sports-themed NFT platform with a highly active gaming community of more than 25,000 members.

For more information or to get started playing, visit or join the Silks Discord channel.

About Game of Silks, Inc.

Game of Silks (Silks) is the first blockchain game to mirror the real world of thoroughbred horse racing. The Silks metaverse is powered by an in-game economy and marketplace where participants can own and trade horses, avatars, land, and stables to earn rewards through skilled gameplay, and experience the thrill of thoroughbred horse ownership. Game of Silks was launched in June 2021 by Co-founders Dan Nissanoff and Troy Levy. To read the Silks whitepaper and learn more, visit or join the Silks Discord.



Matt Brannon

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