Offering addresses a growing need: 74% of Americans say they would invest in crypto if there were “easier and more secure” options to access it.
SAN FRANCISCO, Feb. 12, 2026 /PRNewswire/ — Bitwise Asset Management, the global crypto asset manager with more than $15 billion in client assets, and WealthRabbit, the fast-growing digital retirement plan platform for small businesses and individuals, announced today the rollout of diversified crypto portfolios to WealthRabbit clients seeking a streamlined way to invest in crypto. The new offering is available to all WealthRabbit clients on the firm’s investing portal, which allows investors to select crypto exposures based on their goals and risk preferences.
The managed portfolios, designed and monitored by Bitwise, were introduced to meet growing demand among investors for straightforward crypto exposure under the guidance of a specialist. According to a recent WealthRabbit survey of more than 500 investors, 74% of Americans who don’t own crypto say they would invest in the asset class if there were an “easier and more secure” way to do so.
“Most people don’t want to trade crypto. They want to invest in it responsibly and securely,” said WealthRabbit Chief Compliance Officer Adam Ackerman. “That’s why WealthRabbit is launching managed crypto portfolios. These portfolios are designed for people who want exposure to crypto without picking individual crypto assets and prefer a diversified, long-term approach. It’s for investors who value professional management.”
WealthRabbit’s crypto offering, which will feature a series of crypto-themed ETPs that provide broad-based exposure to the space, leverages the research and expertise of Bitwise, the global crypto specialist with an eight-year track record helping clients access and understand the asset class. Earlier this month, Bitwise launched Model Portfolio Solutions for Digital Assets, which aim to give financial advisors a thoughtfully designed framework to access digital assets in client portfolios.
“We chose Bitwise because they are widely recognized as one of the most experienced and research-driven crypto asset managers in the industry,” added Ackerman. “Bitwise’s emphasis on transparent, rules-based investment methodologies, diversification, research, and education resonates with investors and makes them a perfect partner for this offering.”
WealthRabbit is a fast-growing digital retirement plan platform serving small businesses and individual investors across the U.S. The company is best known for pioneering the first fully digital, payroll-integrated SIMPLE IRA solution, eliminating paperwork and administrative friction for employers while making it easier for employees to save for retirement. WealthRabbit also supports SEP IRAs and Traditional & Roth IRAs, with additional retirement and investment products launching regularly. The introduction of managed crypto portfolios reflects the company’s broader mission to expand access to diversified, professionally managed investment options within retirement accounts.
“There are now more than 75 crypto ETPs, and more than 100 additional ones have been filed with the SEC. Many advisors are wondering which to use and how to combine them to provide comprehensive exposure to the space,” said Bitwise Senior Investment Strategist Juan Leon. “WealthRabbit and Bitwise both grasp that. WealthRabbit’s forward-thinking approach to investing, its user-friendly platform, and its recognition of crypto‘s growing importance for investors make this offering a natural extension of their mission. We couldn’t be more excited to play a role in expanding their clients’ access to one of the most dynamic asset classes.”
For more information on WealthRabbit’s crypto portfolios, visit wealthrabbit.com.
RISKS AND IMPORTANT INFORMATION
Investing involves risk, including the possible loss of principal. Prior to making any investment decision, each investor must undertake its own independent examination and investigation, including of the merits and risks involved in an investment, and must base its investment decision, including a determination whether it would be a suitable investment for the investor, on such examination and investigation. Prospective investors must not construe the contents of this Presentation as legal, tax, investment, or other advice. Each prospective investor is urged to consult with its own advisors with respect to legal, tax, regulatory, financial, accounting, and similar consequence of any investment, the suitability of the investment for such investor, and other relevant matters concerning an investment. Do not place undue reliance on this Presentation.
Nothing contained herein is intended to predict the performance of any investment. There can be no assurance that actual outcomes will match the assumptions or that actual returns will match any expected returns. Historical performance of sample portfolios has been generated and maximized with the benefit of hindsight. The returns do not represent the returns of an actual account and do not include the fees and expenses charged by funds. Past performance is no guarantee of future results.
The opinions expressed herein are intended to provide insight or education and are not intended as individual investment advice. Bitwise does not represent that this information is accurate and complete and should not be relied upon as such. Any use of this Presentation is on an “as is” and “as available” basis and is at the user’s sole risk. The information in this material is for discussion purposes only and no representations or warranties are given or implied. The information contained in this Presentation is subject to further discussion, completion, and amendment. This material represents an assessment of the market environment at a specific time and is not intended to be a forecast of future events, or a guarantee of future results. This information should not be relied upon by the reader as research or investment advice regarding the funds or any security in particular. All of the information presented herein is subject to change without notice.
Certain of the Bitwise investment products may be subject to the risks associated with investing in crypto assets, including cryptocurrencies and crypto tokens. Because crypto assets are a new technological innovation with a limited history, they are a highly speculative asset. Future regulatory actions or policies may limit the ability to sell, exchange or use a crypto asset. The price of a crypto asset may be impacted by the transactions of a small number of holders of such crypto asset. Crypto assets may decline in popularity, acceptance or use, which may impact their price. The technology relating to crypto assets and blockchain is new and developing. Currently there are a limited number of publicly listed or quoted companies for which crypto assets and blockchain technology represent an attributable and significant revenue stream.
Media Contact:
Tova Kaufmann
pr@bitwiseinvestments.com
SOURCE Bitwise Asset Management
